Fujifilm X-HF1

Make time for your photography with X half – a camera dedicated to distraction-free creativity. A default vertical format, 2-in-1 imagery, and Fujifilm’s legendary color reproduction all in a compact body, X half combines a classic image-making experience with a fresh way to share your vision.

Alongside Fujifilm’s unique Film Simulation modes, X half adds new creative opportunities with film-inspired filters. It’s never been easier to make your mark on every frame.

Two Formats, One Camera X half has two unique formats for stills and video. Use the default vertical format, or the 2-in-1 option to combine images.

Smartphone Simplicity We use smartphones every day to make vertical images, which is why X half does the same. The creative process feels effortlessly natural.

2-in-1 2-in-1 combines two vertical frames, giving you new ways to tell your stories. Embrace your creative side by choosing two still images, a video and a still, or two videos. Simply pull the Frame Advance Lever or use the dedicated X half app.

X half’s authentic yet simple design seamlessly complements any style, effortlessly fitting into your life. Make it a part of your everyday moments.

Classic Design Uniquely Refined X half combines the classic styling synonymous with X Series and effortless ease of use to deliver a truly authentic image-making experience.

Vertical Viewfinder and Rear LCD Uninterrupted Creativity Optimized for vertical compositions, the viewfinder and rear LCD on X half let you concentrate on what matters; uninterrupted creativity. Stop checking the details on every image, start focusing on recording the moments that matter.

Ultra-Light 240g A Compact, Everyday Carry X half’s compact size makes it easier to record the natural, unguarded moments in life. The more you use it, the more you’ll think ‘only X half will do’.

Enjoy Film Photography in a Digital World X half brings the joy of film photography into the digital world. From the tactile action of the Frame Advance Lever, to the subtle sub-LCD that echoes a film window, every detail evokes a nostalgic thrill of the analog age.

Dedicated X half App Your essential companion. Keep the fun of photography going by transferring images from the camera to your smartphone, then use the dedicated X half app to unlock new creative possibilities.

2-in-1 Creation Unleash Your Creativity It only takes a few taps to transform vertical images to 2-in-1 masterpieces. Select your favorite frames, swap their positions, adjust the dividing line’s color and size – every detail is yours to control.

Gallery and Album Add a Personal Touch The X half app is your personal gallery, for you to design just the way you like. Choose from two background colors and six frame styles to show your images at their very best.

1-Inch Sensor + 32mm Prime Lens A Distinct Look and Feel For the first time in X Series, X half features a 1-inch sensor. The 32mm focal length – identical to QuickSnap one-time-use cameras – delivers high-resolution images with a distinct look and feel.

Focusing Fast and Intuitive X half’s autofocus is quick, responsive, and seamless. Prefer manual control? The Focus Ring lets you fine-tune your images. Face and Eye Detection also help ensure pin-sharp results on every portrait.

Create Your Own Story X half lets you explore colors, textures, and moods – express your vision, create your own story.

Film Camera Mode Frame the world through an optical viewfinder, pull the lever to advance to the next frame, and relive the experience of analog creativity. X half’s Film Camera mode recreates the joy of film photography in a digital era.

Seamless Printing with instax™ Link Series Connect X half to an instax™ Link series printer for instant, direct printing – bringing your digital moments to life in analog form. Supported models: instax mini Link 2™, instax mini Link 3™, instax SQUARE Link™, instax Link WIDE™